Enterprise Applications Consulting
Joshua Greenbaum, Principal
Technology, business, culture, people, society – change for the better.
Technology can solve many business and social problems, but only if people use it correctly. This means that enterprise software and its supporting technology and services have to be selected, implemented, managed and supported in ways that make sense for the users, not for the vendor or its service provider partners.
Josh Greenbaum discusses IT project success and failure and what can be done about it
Acumatica’s Summit 2024: Refreshingly Grounded in Customer Reality
I don’t often have the pleasure of talking to as interesting a set of customers as I met at the recent Acumatica Summit in Las Vegas. Not just because all the meetings were unstructured, no artifice, no-handlers-present conversations – which means that everyone, customer and analyst included, can truly get the most out of a relatively short interaction. And it wasn’t just because none of them really wanted to talk about GenAI, or any other kind of AI for that matter, which was a relief after the incessant AI yowling that has seemingly turned the entire industry into a mouthpiece…
The Five Horsemen of the Business Apocalypse – A Quick Guide to the Real Issues that Should Be Keeping Every CEO Awake at Night.
I attended a lot of conferences last year, including way too many in the month of October alone. While the conferences spanned a wide range of vendors, industries, geographies and customer types, a set of transcendent themes continued to bubble up to the surface, themes decidedly different – real, as opposed to artificial, if you will – that separated them from the buzzy froth that AI was generating throughout the tech market. I first jotted them down back last spring, and they became sort of a bingo card that helped me wade through the BS around the hype of the…
SAP’s Year of Missed Opportunity – And How to Fix It
I hit the SAP conference circuit hard this fall, attending six conferences in four weeks, four in-person and two online. October saw me live and in-person at SuccessConnect in Las Vegas, SpendConnect in Vienna, and the Cloud ALM Summit in Mannheim; as well as on-line and not well-connected with CXLive at the end of the month. It’s November and, having mustered the courage to sit through a few hours of YouTube videos to catch the highlights of TechEd Bangalore, I spent the second week of the month live and in-person at a most excellent America’s SAP User Group TechConnect in…
What do I do? Here’s a short list:
Strategy
Creation, critique, alignment, advocacy. I can help your organization – end users and vendors – figure out a new strategy for aligning business goals with technology, product, sales and marketing objectives, and other important measures of success. I’ve workshopped and researched strategic issues for a wide variety of companies – all sizes, industries, geographies – at all levels, from the board of directors and the C-suite to product management and development teams. I bring to these engagements a holistic view of the industry across a wide range of issues: applications, infrastructure, middleware, data, user experiences, implementation methodologies, change management, training and education, partner programs. I can help with your RFP, your branding exercise, your next presentation to the board.
Research
Survey research instrument development, data analysis, reporting. I have a strong survey research background and know how to formulate the questions, analyze the data, and write a report that will illicit the information you need to further your goals and communicate that to your intended audience.
Sales and marketing enablement
I can help your company know what stories to tell and how to tell them. I’m a translator: I speak “engineer” and I speak “human” and I can bridge the two in order to make your communications – internal and external – make more sense to your intended audience. That means developing the “stories” that make a difference and then creating the high-value content – written or spoken, on a stage or in a virtual meeting – that articulates your messages to your intended audience.
BS early warning detection and remediation
This isn’t actually as funny as it sounds. Sometimes your company needs a whistleblowing, rabble-rousing, no-BS expert to say the hard things that need to be said to the people who need to hear them. If your company is losing its way and needs a kick in the pants, I can rock the boat and still get everyone back safely to shore.
Listening
Shhh, it’s my secret sauce. I ask tough questions, but I also listen hard. Try me.