Well, that experiment is over. Actually, it lasted a lot longer than I thought it would. The upshot of what was my first foray into the blogosphere was that my blog never got the traffic that ZDNet wanted for the basic, entry level pittance they were paying me. No matter that the people reading it — based on the feedback I was getting — included many of the top execs and influencers in the enterprise software industry: They didn’t provide the pageviews that made ZDNet want to keep forking over the aforementioned pittance every month. And so it goes.
Luckily for me, and hopefully you, the blogosphere is so organized that it’s relatively easy for me to relocate here and continue to post on enterprise software market topics as I see fit. Hopefully this blog will be as good or better than its predecessor, being freed up from the confused embrace of ZDNet. I’ll let you be the judge.
My goals here are simple: Write about what’s new and different and exciting in the enterprise software market, and do so in a way that’s relevant, interesting, and informative — and maybe even funny, if the issue calls for it. I’ll be starting slow, as a much-needed Thanksgiving vacation looms next week. But come December, expect to come to this site and be reminded why enterprise software matters. See you then.