Life After ZDNet: Welcome to Enterprise Matters

Well, that experiment is over. Actually, it lasted a lot longer than I thought it would. The upshot of what was my first foray into the blogosphere was that my blog never got the traffic that ZDNet wanted for the basic, entry level pittance they were paying me. No matter that the people reading it — based on the feedback I was getting — included many of the top execs and influencers in the enterprise software industry: They didn’t provide the pageviews that made ZDNet want to keep forking over the aforementioned pittance every month.  And so it goes.

Luckily for me, and hopefully you, the blogosphere is so organized that it’s relatively easy for me to relocate here and continue to post on enterprise software market topics as I see fit. Hopefully this blog will be as good or better than its predecessor, being freed up from the confused embrace of ZDNet. I’ll let you be the judge.

My goals here are simple: Write about what’s new and different and exciting in the enterprise software market, and do so in a way that’s relevant, interesting, and informative — and maybe even funny, if the issue calls for it. I’ll be starting slow, as a much-needed Thanksgiving vacation looms next week. But come December, expect to come to this site and be reminded why enterprise software matters. See you then.

Josh

5 thoughts on “Life After ZDNet: Welcome to Enterprise Matters

  1. Hey Joshua.

    Glad to see your resolve to continue blogging is firm. For what it’s worth, I thought your ZDNet blog was one of the best on their site and was one of only a handful I actually subscribed to. I think what I like best about your voice in the industry is that it has a good balance between “insider perspective” and independent conviction. You never seem like you are swayed in your viewpoints based on a desire to stay peachy with vendors, and that’s not easy to pull off. Perhaps we’ll see even more of that outspoken side of you here, if so, great.

    I’ve already subscribed to your new blog and look forward to hearing what you have to say. In my own coverage of the SAP market, I consider you someone with valuable insights not just on SAP but on the evolution of enterprise software as a whole, which hopefully makes my own work more balanced and informed – on a good day anyway. I look forward to Tweeting some of your new content. 🙂

    Onward!

    – Jon –

  2. As always, you’re worth reading wherever you are. I’ve already posted your new address on Twitter to the folks there and will post it on my longstanding PGreenblog blog later today. Content travels really well – especially excellent content like yours.

  3. Jon and Paul,

    Thanks for the words of encouragement. I’ll try hard to live up to your expectations. Feel free to call me out if I ever let you down.

    thanks,

    Josh

  4. Josh,

    Great to follow you anywhere.

    I think your experience with ZDNet provides an important lesson to analysts, consultants and other influencers: media networks want more from 3rd party experts than compelling content. They expect the contributors to bring and build their own readership.

    That’s a significant change from the simple equation of experts delivering content to the media, and media delivering an audience to the experts.

    I’ve just updated the Tekrati blogs directory with your new blog addresses.

    Blog on!

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