Yes, it’s true. I just got the invite for next week’s keynote from Salesforce.com’s PR team. And got it confirmed by Oracle. Apparently there is a booth of massive proportions in the center of the Moscone Center that will be touting the Beni-fits of Salesforce.com as well. It’s one thing to have SAP and IBM boothing it up at Open World — there are literally billions to be had from the partnerships that Oracle has with these companies. But Salesforce? Rumor has it that Benioff has opened up the marketing vault and is buying advertising all over San Francisco in anticipation of his marketing coup, so expect to be seeing buses and cabs selling on-demand CRM software that doesn’t belong to Oracle all over town.
I can’t imagine how this happened, but if it sticks it will go down in the annals of competitive marketing as one of the weirdest coups of all time. If it sticks…..